Sensing a theme

Magnet advert featuring "Getting to know you" from The King and I.

http://www.visit4info.com/advert/Boxing-Day-Sale-at-Magnet-Magnet-Store/66788

Vodafone advert featuring James Brown singing "If I ruled the world"

http://www.visit4info.com/advert/Rule-the-World-with-Vodfone-Freedom-Packs-Vodafone-Mobile-Services/71586